2010 General Election Campaign

To make parliamentary candidates aware of the importance of biodiversity and DWT's work.

Campaign managed by: rodbirtles

The broad objective is to get Devon Wildlife Trust and Devon’s Living Landscape on the political agenda for the general election.

More specifically this could be defined as:
• All Devon parliamentary candidates to recognise the importance of Living Landscapes to Devon’s environment and economy and DWT’s lead role in creating Devon’s Living Landscapes.
• Key audiences to be informed of PPCs responses (principally DWT members, but possibly also wider public)

Strategy
A lobbying campaign backed up by public and media relations campaigning.

Tactics
• Explanatory publication (Living Landscapes document?) sent to all candidates.
• Director holds telephone meetings with each (significant) candidate.
• Briefing paper for candidates laying out the issues.
o What is a Living Landscape and why is it important
o (Three?) key facts about DWT
• Western Morning News advertorial to explain importance of political decisions to Devon’s environment.
• Press release announcing media event
• Press release outlining PPCs responses/DWTs take on them
• Wild Devon (in house magazine) article – interviews with (three?) candidates.
• Page on the website.
• Media event: take PPCs on balloon ride tour of Working Wetlands/Avon Valley? (If they are allowed! Maybe a car tour if not.)