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Drum Out Abuse
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Drum Out Abuse

Rebrand of Women's Refuge Project

Campaign managed by: Simon Francis
Campaign location: England

Band & Brown assisted Sussex charity ‘The Women’s Refuge Project’ with their rebrand to ‘Rise’.

To mark the rebranding of the service, which offers refuge, information, support and education to females and families affected by domestic abuse, the refuge organised ‘Drum Out Abuse’, a noisy march through Tarner and Eastern Road in Brighton.

The march was based on a 17th Century tradition; when domestic abuse was taking place, people in the community would come out of their homes and stand together banging on pots and pans outside the house of the abuser, showing that they were aware of the abuse and would not stand for it. By rebranding and organising a similar event in Brighton, Rise aimed not only to raise awareness but to increase people’s understanding of the signs of domestic abuse and to investigate how they can help a friend or relative who may be suffering.

Band & Brown joined the procession on the day and secured press coverage in the Brighton Argus, as well as broadcast coverage on Splash FM, Southern FM, BBC Southern Counties Radio and Sussex Gold, as well as local TV stations BBC South Today and ITV Meridian.

Campaign goals
  1. Raise profile of rebranded charity
  2. Raise awareness of domestic violence issues
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