2010 eCampaigning Review Launch event

Join campaigning peers to share insights and experience at the launch of the 2010 eCampaigning Review, followed by a drinks reception, hosted by Advocacy Online.

Register here: http://e-activist.com/ea-campaign/clientcampaign.do?ea.client.id=1&ea.ca...

Duane Raymond of FairSay and Jess Day will be presenting findings from a benchmarking exercise, looking at online campaigning practices and performance.

Here are a few of the things we found last year:

7% is the average participation rate for an email broadcast.
25% of organisations weren't testing their emails before sending them out, and only 7% used split-testing to see which versions were most effective.
'Contact your MP/elected representative' actions were the most popular, more common than petitions.
Only a quarter of organisations sent a good quality thank you email to people who had taken an action online, and less than a third got in touch with new sign ups within one month.

See www.ecampaigningreview.com for more.

If you're interested in taking part in the Review you can fill in the e-campaigning practices survey: http://www.surveymonkey.com/s/VNQ2GN8 until 7 September. There's a downloadable version of the survey here if you wish to read it over before filling it in online. http://www.jess-day.co.uk/1008_ecr_practicessurvey.pdf

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