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Digital broadcasters provide on-demand programme (VOD) on the internet set standards for subtitling, sign language interpretation and audio description programmes for Disabled and Deaf people
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Digital broadcasters provide on-demand programme (VOD) on the internet set standards for subtitling, sign language interpretation and audio description programmes for Disabled and Deaf people

Pesky People demands legal standards set for subtitling, audio description and sign language provision of on demand programmes/content by Broadcasters

Campaign managed by: Pesky People

Currently all TV broadcasters have to legally provide a target of subtitled, audio described and sign language interpreted content for Disabled and Deaf viewers for terrestrial television set by government and monitored by OFCOM.

These targets currently include:
* 80% subtitled programmes (90% for Channel 3 and 4)
* 5% sign language interpretation (British Sign Language)
* 10% Audio Description

Online provision including TV on demand has no such standards at present.

On 18th March 2010 OFCOM formally delegated certain powers and responsibilities to ATVOD (Association for Television on Demand) www.atod.co.uk

ATVOD is a self-regulated body led by broadcasters themselves. Currently ATVOD website lists no information regarding Access Services for video on demand (VOD) services.

DIsabled and Deaf people by default are being discriminated against with the failure to provide accessible VOD programmes.

18% of the population are defined as Disabled under the Disability Discrimination Act and 1 in 3 people are either Disabled or know a family member who is disabled.

Campaign goals
  1. Develop campaign strategy and goals
  2. Promote campaign to media, Disabled and Deaf people.
  3. Present Freedom of Information Request to OFCOM regarding ATVOD
  4. Present Freedom of Information Request to ATVOD and its Access Services
  5. Involve Help Me Investigate Website (online investigation website for journalists and citizen journalists)
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