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BBC blog: Mobile phones are the focus of HIV and AIDS campaign

BBC blog: Mobile phones are the focus of HIV and AIDS campaign

Creative use of technology to communicate a message - mobile phone ringtones have been used to promote the use of condoms and raise awareness of AIDS in India, as part of a successful international campaign.
By Yvonne MacPherson
Published by BBC World Service, 2008
Added to Campaign Central by Harmit Kambo on 08/11/2010
File in campaign tactics, direct action, media, stunts, vision
http://www.bbc.co.uk/blogs/bbcinternet/2008/09/world_service_condom_ringtone.htm...

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