Join up
Guardian article: Safe sex with the stars of retro gaming

Guardian article: Safe sex with the stars of retro gaming

A clever campaign that recognises its target audience and creates an advert with a clear, consise message. Also an interesting use of the internet and viral branding.
By Keith Stuart
Published by The Guardian , 2010
Added to Campaign Central by Harmit Kambo on 09/12/2010
File in campaign tactics, e-campaigning, social networking, stunts
http://www.guardian.co.uk/technology/gamesblog/2010/dec/09/safe-sex-retro-gaming

Bookmark and Share
view all resources
article comments

Add your comment

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd><h2><h3><h4>
  • Lines and paragraphs break automatically.

CAPTCHA
Help us prevent people spamming this website.
Image CAPTCHA
Enter the characters shown in the image.