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Guardian article: One picture does not a charity campaign make

Guardian article: One picture does not a charity campaign make

Julian Henry ponders the use of stunts as one of the ways of raising a campaign profile, arguing that they have become less innovative in recent years and more gimmicky.
By Julian Henry
Published by The Guardian, 2005
Added to Campaign Central by Harmit Kambo on 27/04/2009
File in campaign strategy, campaign tactics, media, stunts
http://www.guardian.co.uk/media/2005/nov/21/mondaymediasection2

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